POMPANO BEACH FL (01-7-08) – Learning to ride a bike is a cherished memory and a milestone for many of us, and thanks to the Neptune Society it's a moment many local children with disabilities will also now experience.

The Neptune Society has donated a specially- developed $5000 bicycle to Broward Children's Center, a Pompano Beach-based nonprofit providing medical, therapeutic and residential services to more than 1000 children with special needs.

The bike will not only be help children with special needs to learn to ride a bike, but also provide valuable occupational and physical therapy benefits. The Freedom Concepts bike is designed for children challenged with disabilities such as Cerebral Palsy, Spina Bifida, Downs Syndrome, Head Injury, and Muscular Dystrophy.

Special low-gear ratios, stability design, and adjustable buckles make the bike a perfect fit for the children with disabilities Broward Children's Center serves. Center CEO Marjorie Evans said the bike was an invaluable tool to help children with special needs enjoy the freedom and independence riding a bike offers while receiving important medical treatment.

"The coordination, balance, and muscle strengthening benefits these children receive while on the bike is critical to their wellbeing and offers a fun way to receive what is often intensive and painful treatment," Evans said. "The Neptune Society's gift will be a lasting investment in the future and independence of some of the most fragile in the nation and for that we are truly grateful."

About the Neptune Society

A leader in alternative funeral services, The Neptune Society, Inc. is privately owned by the BG Capital Group, a leading merchant banking firm founded by Bobby Genovese.

Established in 1973, The Neptune Society and its sister company The Trident Society are dedicated to providing consumers with a simple, economical and dignified alternative to the traditional costly funeral. Today the company has 38 locations in 10 states-- including cremation facilities, sales offices, and holding facilities-- and continues to expand services throughout the United States. As part of the Neptune Society's commitment to providing a new funeral experience, they have teamed up with visionary Gary Levine and famed designer/sculptor Kim Brandell to launch The Neptune Memorial Reef, a re-creation of the legendary Lost City and the largest and most enchanting man-made reef of its type in the world. Located 3.25 miles of the Miami Coast in 45 feet of crystal clear water, the Neptune Memorial Reef is a design and engineering wonder that will attract divers, ecologists, tourists...and those looking for a final resting place of unmatched beauty. The Neptune Society's corporate headquarters are located in Fort Lauderdale, Florida. For more information on the Neptune Society, please visit us at: www.neptunesociety.com or www.tridentsociety.com. For more information on The Neptune Memorial Reef, please visit: www.nmreef.com.

For more than 35 years, Broward Children’s Center has been providing medical, educational, and advocacy services to infants, children, and young adults with special needs.

Contact: Thor Barraclough
954.410.4410 thorb@bcckids.org